Adriatik's Blog

In my ten-year career, I’ve seen many CEOs make the mistake of keeping their vision to themselves or sharing it only once, thinking everyone understood and is working towards it.

Sometimes, I talked to upper management and compared their vision with what lower-level employees understood. Often, the differences were shocking.

If, as a CEO, you think telling people the vision once is enough for them to fully understand and work towards it with passion, you’re making a big mistake. Keep repeating the vision, keep explaining the path you’re taking, and keep sharing the big dreams and how everyone is a part of them.