Marketing
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7 Tips For Technical Startup Founders learned from Y-Combinator
Y Combinator has some of the best startup advice out there. Here are seven essential tips for technical startup founders from Y Combinator. Focus on the Product: Build a product that solves a real problem and delivers value to people. Prioritize user feedback and product market fit. Team and Co-Founders: Choose co-founders and early team Continue reading
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A gold piece from the ‘Purple Cow’ by Seth Godin
Fifteen years ago, when Jerry Hirschberg was starting up the U.S. design studio for Nissan, he was invited to the long-range product planning meetings as an observer a courtesy extended to him by the marketing people. The meetings were all about vague pronouncements about future cars (“all entry-level cars should be as generic as possible”) Continue reading
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Find the “Starving Crowd” Principle by Dan Kennedy
Dan Kennedy in his book The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! mentions this: “If you and I were to open up a hamburger stand, and I told you that you could have any advantage you wanted for your business, what would you choose?” Some people say, “The Continue reading
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